Plymouth Prowler (1997)
The Hot Rod culture is one of the critical ingredients of the American automotive landscape. However, no company dared to present a factory-built Hot Rod until 1997 when Plymouth presented the Prowler – a retro-futuristic roadster with a V6 engine and fantastic looks (via Car and Driver).
Imagined as the follow-up of the Viper, the Prowler was the hit on the show circuit, and Chrysler wanted to capitalize on that. Despite having initial success, the car proved to be a failure.