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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Graphic Mastery: Bold Production Car Designs That Turned Heads

Dodge Super Bee

Dodge Super Bee 1
Photo Credit: Pinterest

The introduction of the Plymouth Roadrunner influenced all muscle car manufacturers to present lighter and cheaper models with wild graphics. As a part of the same company, Dodge wanted its own version of the Roadrunner but felt it should use a new name and cartoon character rather than the existing Plymouth. So Dodge created another of the muscle car’s legendary models and logos – the Super Bee. The original 1968-70 Dodge Super Bee was based on the two-door Coronet body style with plain steel wheels, optional Plexiglas hood with an oversized hood scoop, no luxuries, and a choice of 383, 440, or 426 Hemi V8 engines (via Hemmings).

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Photo Credit: Pinterest

It was a fast and capable muscle car, but the cartoon bee on the rear fenders stole the show. The rear stripe was known as the bumble bee stripe and was installed on several other Dodge models. The Super Bee logo was part of Dodge’s “Scat Pack” marketing campaign and was a widely advertised symbol amongst the muscle car crowd. The Super Bee returned in 1970 to 1971, but based on a Charger body and logos on the hood and back. Dodge decided to revive the legendary Super Bee logo and model for an option on the modern-day Charger produced between 2007 and 2009.

Written by
Vukasin Herbez
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