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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Alternate Reality: American Concept Cars That Captivated Auto Fans

Dodge Charger III

1968 Dodge Charger Iii Concept V0 Nsjza2xgu3p81
Photo Credit: Dodge

The success of the Charger inspired Chrysler’s designers to develop the idea of a Dodge performance model. The original Charger had power, performance, and countless racing wins. But it was still a big, heavy, and not very aerodynamic muscle machine. The 1968 Charger III concept was something very different. The Charger III was no longer a muscle car but a pure two-seat sports machine. It had compact dimensions, a low profile, was lightweight, and had several unusual features. There were no conventional doors, but the whole top of the car opened and allowed access to the interior (via Supercars).

Dodge Charger Iii Concept Car
Photo Credit: Dodge

The steering column tilted along with the steering wheel to make entry more comfortable. On the back of the car, there were massive airbrakes that were similar to the ones on airplanes. The whole vehicle was highly futuristic and that doomed it from actual production. However, the legacy of the advanced Charger III concept remained with Chrysler. 25 years after the original car, Dodge actually produced a muscle sports car in the form of the legendary Dodge Viper RT/10.

Written by
Vukasin Herbez

Vukasin Herbez writes about classic American muscle, Japanese performance icons and landmark Ferraris for Motor Junkie. Vukasin's features explore the history behind the cars that defined each decade.

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