Dodge Viper Concept
In 1989, the Dodge Viper Concept was revealed and the crowd at the Detroit Motor Show went wild over the aggressive but still elegant lines of this monster of a car powered by a prototype V10 engine. The public’s reaction was so overwhelming that Lee Iacocca, the Chrysler chairman, ordered the start of production (via Stellantis).
Car lovers didn’t expect something like this from Chrysler, and when the news broke out about a new sports car, people and media rushed to Chrysler’s booth to witness the birth of a legend.