Honda wanted a piece of the action in the hybrid car segment, so they introduced the Insight. Interestingly, it was a direct copy and competitor to the Toyota Prius. The Prius even managed to win thousands of car owners. In fact, it became the dominant model in its segment.
However, over time, the Insight failed miserably and sold just a few thousand examples. The reason was that the Insight was less powerful, slower and uglier than the Prius. So, most people just didn’t want to have anything to do with it. Unfortunately for Honda, the Insight was a major disappointment.