4. Honda Insight
Honda wanted to enter the hybrid car segment, so the company introduced the Insight. It was a direct copy and competitor to the Toyota Prius. But even though the Prius managed to win thousands of owners and was the dominant model in its segment, the Insight failed miserably, selling in just a few thousand examples.
The reason was that the Insight was even less powerful, slower and uglier than the Prius, so people didn’t want to have anything to do with it. Unfortunately for Honda, the Insight was a major disappointment.