1962 Ford Mustang
The Mustang I concept was a big deal when Ford introduced it in late 1962 as a fully functional concept vehicle. This was the first time they used the name, “Mustang.” But right from the start, it was clear that the public loved the name. And the connection with Wild West mythology was a great marketing gimmick for the car.
The Mustang I was a little two-seater roadster with a rear-mounted V4 engine from Ford Europe and a modern wedge-shaped body consisting of aluminum. The original idea behind the concept was to develop a small sports car that could compete with European imports like the Triumph TR3 or MG A. But, despite the favorable reaction from car enthusiasts, Ford decided to go the other way.