via: Car Scoops
via: Car Scoops

19: The Mach-E Comes Out Of Team Edison

If you’re familiar with the Ford landscape these days, then you’ll know what this refers to. Team Edison is a group within Ford that is dedicated to the development of electric vehicles. Ford has been gearing toward alternative energy vehicles since the birth of the Escape Hybrid back in 2004. The Mach-E is a new direction for a company that recently completely cut all passenger cars from the lineup. Although this was a controversial move for Ford, it just goes to show that the two brands can still get the job done.

via: Digital Trends
via: Digital Trends

The Mustang Mach-E is only just the beginning of what Ford has in store. Tesla stole the electric marketplace from Ford from under the company’s nose. Ford was the originator to push alternative energy vehicles. Sadly, they lost sight in the long run and Tesla has dominated since. The Mach-E shows that Ford can offer a compelling alternative. The Mustang name has brand loyalty, which means the Mach-E will automatically get a good deal of looks. Another thing that Ford is betting on is the fact that the younger Mustang demographic will eventually move up to a Mach-E.

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