Ford Mustang I
The Mustang I concept was a big deal when Ford introduced it in late 1962 as a fully functional concept vehicle. This was the first time they used the Mustang name. However, right from the start, it was clear the public loved it. Also, the connection to the Wild West mythology was a great marketing gimmick.
The Mustang I was a little two-seater roadster with a rear-mounted V4 engine from Ford Europe and a modern wedge-shaped body of aluminum. The original idea behind the concept was to develop a small sports car to compete with those European imports like the Triumph TR3 or MG A. But despite the favorable reaction from Mustang enthusiasts, Ford decided to go another way.